Services
The research support you need depends on the work you’re doing and the decisions you need to make. Let’s work together to see just what you need.
Foundational, generative, and discovery research
What you get: A clear picture of your users or potential users, their problems, their motivations, opportunities for innovation, and attitudes and constraints you need to address to succeed
What it helps you decide:
The right problems to solve
The right users to target
The most fruitful approaches to take to solve those problems
Which opportunities to work on first
Typical methods: Interviews, observations, diary studies, group discussions, literature reviews, surveys; card sorts
Typical deliverables: User profiles / archetypes, Jobs-to-be-Done job maps, prioritized unmet needs (aka innovation opportunities), journey maps, key insights reports
Concept and design validation
What you get: Validation or correction of assumptions you’ve made about the value, usefulness, and usability of approaches and designs you’re working on
What it helps you decide:
Whether to invest resources in an idea
Whether to move forward with a concept, iterate to address issues, or go back to the drawing board before you invest in development resources
Typical methods: Concept testing, tree tests, usability testing
Typical deliverables: Reports with insights on user interactions and recommendations for the decisions you need to make
UX measurement and inspection
What you get: Assessments of the UX of a design or released product
What it helps you decide: Whether and where to focus efforts to improve an experience
Typical methods: Expert / heuristic reviews, PURE analysis, summative usability tests (moderated or unmoderated)
Typical deliverables: Test results, ease of use ratings, problem severity, and recommendations for addressing issues
Building and scaling your research function
What you get:
Assessments of organizational UX Research maturity
Guidance on starting or building your UX Research team
Team member coaching and mentoring
Research democracy strategy, resources, and training
Research repository strategy and design
What it helps you do: Equip your team and your organization to get the most out of your research dollars
Typical activities: Listening tours, workshops, observations, coaching, reviews of existing processes and content
Typical deliverables: Organizational and team assessments, research strategy and processes, training materials, templates, repository design and structures, job descriptions and hiring plans
